Headed by lifestyle journalist and editorial consultant Aekta Kapoor, we’re a bunch of people who love playing with words and dreaming up a better world, and sometimes a glass of wine or a bit of crochet. In our almost 40 years of combined work experience, we have written in, edited or managed:

News magazines

Fashion magazines

Business magazines

Luxury lifestyle magazines

Women’s magazines

Wedding magazines


Weekend newspaper supplements


Books publishing

News agencies

And that’s not counting brief forays into banking and running hobby workshops.

So yea, we know a bit about writing, editing and what it takes to build a brand.

But here’s a secret: what we truly believe in is making meaningful connections, adding value to your life and helping you grow. That’s why we are here. Not kidding.